Why Katalyst
An Expert in Your Corner
The Exact Support You Need
With 8 years spent improving customer experiences, I've built every customer-facing email, in-app message, LinkedIn ad, and more for enterprise organizations, fast-growing companies, and legacy industries alike. I've increased engagement rates with every program I’ve built. I’ve even proven a positive impact on customer retention.
I’ve worked in numerous industries, including construction, sales, IT, and research, and I’m ready to dive into yours next!
You get someone in house, learning your product, working alongside your teams—but for a fraction of the cost. A lot of what makes a customer program successful is internal collaboration, so having someone that can spend the time building relationships is valuable.
Start with just what your customers and/or team needs, and scale from there.
Programs that move metrics
I provide expert guidance and content to streamline your digital customer success and customer marketing initiatives.
Simplified: I bring the brains & the brawn. I know what to build, and I build it with your team.
Revamp Customer Comms
Identify underperforming content. Dissect and re-write.
Create proactive campaigns, using available data to get ahead of risk.
Use alternative comm streams (in-app, community, SMS, etc.) to deter email fatigue.
Implement deliverability best practices, such as send limits.
In-App Messaging Strategy
Evaluate current use/lack of in-app messaging to identify wins and opportunities.
If a new tool needs to be brought in, project manage the evaluation, procurement, and setup, bringing in knowledge from previous work with these tools.
Data
Driven
Insights
Measure leading indicators, including open rates, click rates, registration & attendance, or views.
Work with CS Ops/Rev Ops/Finance to gather renewal/churn data and correlate it against key metrics, such as views and attendance.
Customer Journey Mapping
Define 3-5 main customer stages and desired customer actions during them.
Identify existing content for each stage; find ways to leverage them.
Implement an improved onboarding experience to set intentions right out the door.
Our Clients Say
"Kat helped us scale adoption to 300k customers while our CSM team doubled. She stood up repeatable 1:many programs that drove real adoption lift and improved how we measure impact. She thrives in fast moving environments and knows how to scale expertise through automation."
Gemma Cipriani-Espineira, Atlassian
Proof & Guarantees
How does this impact retention?
We design plays on leading indicators (usage drops, ticket spikes). Expect measurable lifts in activation and renewal likelihood within 60–90 days; we'll work with you to build reports and dashboards that show the proof.
Why do these programs work?
Research shows that buyers continue to prefer self-serve + AI-assisted help—think about it, wouldn't you rather solve your own issue vs. waiting to get off hold? Digital CS meets them where they are with in-app, community, and just-in-time content.
What does working with Katalyst look like?
We join your organization as a contractor in a fractional capacity. We establish an understanding of the current state of the customer journey, and align to an option:
1) One project - 3 months minimum contract time
2) 2-3 projects - 6 months minimum contract time
Learn More
Hear the perspective and strategies Katalyst brings to the table.
GET IN TOUCH
Let's Connect
Have inquiries or requests? Reach out to us via email or phone, and let's start the conversation about enhancing your digital customer success and customer marketing.
